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  From: Richard Russell <richardrussell@internode.on.net>
  To  : michael <michael@home.lyppard.com.au>
        Andrew Reid <andrew.reid@plug.cx>
  Date: Sat, 14 Jul 2001 03:51:14 +0930

RE: AMD Notebook Chips / Computer Shops in Adelaide / Auslinx

> No Argument, but you have to be aware what you are paying for, and be
> prepared to pay it. Rarely will you be able to buy the same spec and
> quality from a name-brand for the same price - they are dearer because
> they have a lot more costs to cover, not the least of which is warranty
> and marketing. HP for instance is taking out significant advertising in
> the Australian (full page ads). Do you think the purchasers of HP gear are
> _not_ paying for that in the purchase price?

true to a degree, but less than you might think:

more advertising = more sales
more sales = more volume
more volume = greater economies of scale
greater economies of scale = (realtively) lower prices

Yes, there's still a premium, but it can be worth it...

rr

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