LinuxSA Mailing list archives

  From: Andrew Reid <andrew.reid@plug.cx>
  To  : Richard Sharpe <sharpe@ns.aus.com>
  Date: 25 Apr 2001 16:01:49 +0930

Re: Linux in Education Mailing List

On 24 Apr 2001 12:41:39 +0900, Richard Sharpe wrote:

> You need to promote it in lots of places ... Tell school teachers about it.

Yes, indeed. This is all part of an extremely complex 'marketing
strategy' that you have to develop to sell this sort of stuff to
schools.

There is a lot of resistance towards change. It's a normal human
psycological function. It's a matter of picking the right words to sell
the concept. Things like 'free', 'fast', 'reliable', 'secure', 'really,
really, really super terrific' are all good places to start :-)

   - andrew

-- 
Andrew Reid                   email: andrew.reid@plug.cx
                              www:   http://www.plug.cx
"If ignorance is bliss        phone: +61 401 946 813
 why aren't there more 
 happy people?"


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